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my question regarding Oprah
So I can boil my concerns and questions down like this: first, what is the purpose of the book club? My understanding is that it is meant to encourage reading, especially for people who aren't in the habit. I believe, though I can't find any documentation on this right now, that another of the originally stated goals was to promote authors and books that might not otherwise have much exposure. If somebody can either confirm or correct this point (and point me to a source one way or the other), I would appreciate it.
If in fact the idea is to call attention to books and authors who need promotion, then I think some of the choices are pretty questionable. Bill Cosby does not need a boost from Oprah Winfrey -- and he's been up there more than once. Toni Morrison has a Nobel Prize for literature, so I think she's pretty much set. There are other authors on the list who are very well established, but there are also some who were relatively unknown when their books were chosen. But maybe that wasn't the idea, and the only real goal is to get people to read more. In which case I have some concerns about the methods used.
I know lots of people who aren't in the habit of reading. Many of them are my relatives, just regular folks with nine to five jobs. Some have high powered jobs or very busy lives who don't find the time to read. It's just not a high enough priority for these individuals. So here's the question I asked myself: if I took on the task of getting one or more of these people to read on a regular basis, what books would I hand over to achieve that end?
Take a look at the list of books Oprah has featured thus far:
Once in a while you hear about a clueless or cruel parent who decides to teach a water phobic kid to swim by throwing him or her into the deep end of the pool. Handing Tolstoy or Morrison or García Márquez or Dandicat to a reluctant reader feels similar to me. These are authors who have produced some great work, but are they best authors to hand to cousin Nancy, who counts herself lucky if she has time to read a magazine in the dentist's waiting room? Nancy needs a story that will really pull her in fast, and hold her attention. Sure, it should be well written, with strong characters. But look at the first two paragraphs of Anna Karenina:
Anna Karenina by Leo Tolstoy
Back Roads by Tawni O'Dell
The Best Way To Play by Bill Cosby
Black and Blue by Anna Quindlen
The Bluest Eye by Toni Morrison
The Book of Ruth by Jane Hamilton
Breath, Eyes, Memory by Edwidge Danticat
Cane River by Lalita Tademy
The Corrections by Jonathan Franzen
Cry, The Beloved Country by Alan Paton
Daughter of Fortune by Isabel Allende
The Deep End of the Ocean by Jacquelyn Mitchard
Drowning Ruth by Christina Schwarz
East of Eden by John Steinbeck
Ellen Foster by Kaye Gibbons
Fall on Your Knees by Ann-Marie MacDonald
A Fine Balance by Rohinton Mistry
Gap Creek by Robert Morgan
The Heart Is a Lonely Hunter by Carson McCullers
The Heart of a Woman by Maya Angelou
Here on Earth by Alice Hoffman
House of Sand and Fog by Andre Dubus III
I Know This Much Is True by Wally Lamb
Icy Sparks by Gwyn Hyman Rubio
Jewel by Bret Lott
A Lesson Before Dying by Ernest J. Gaines
A Map of the World by Jane Hamilton
The Meanest Thing To Say by Bill Cosby
Midwives by Chris Bohjalian
Mother of Pearl by Melinda Haynes
One Hundred Years of Solitude by Gabriel García Márquez
Open House by Elizabeth Berg
Paradise by Toni Morrison
The Pilot's Wife by Anita Shreve
The Poisonwood Bible by Barbara Kingsolver
The Rapture of Canaan by Sheri Reynolds
The Reader by Bernhard Schlink
River, Cross My Heart by Breena Clarke
She's Come Undone by Wally Lamb
Song of Solomon by Toni Morrison
Songs In Ordinary Time by Mary McGarry Morris
Stolen Lives: Twenty Years in a Desert Jail by Malika Oufkir
Stones from the River by Ursula Hegi
Sula by Toni Morrison
Tara Road by Maeve Binchy
The Treasure Hunt by Bill Cosby
Vinegar Hill by A. Manette Ansay
A Virtuous Woman by Kaye Gibbons
We Were The Mulvaneys by Joyce Carol Oates
What Looks Like Crazy on an Ordinary Day by Pearl Cleage
Where the Heart Is by Billie Letts
While I Was Gone by Sue Miller
White Oleander by Janet Fitch
Happy families are all alike; every unhappy family is unhappy in its own way.In all good faith, I just can't see this working. Not as a first try. Maybe in a few months time when Nancy is already on the hook.Everything was in confusion in the Oblonskys' house. The wife had discovered that the husband was carrying on an intrigue with a French girl, who had been a governess in their family, and she had announced to her husband that she could not go on living in the same house with him. This position of affairs had now lasted three days, and not only the husband and wife themselves, but all the members of their family and household, were painfully conscious of it. Every person in the house felt that there was so sense in their living together, and that the stray people brought together by chance in any inn had more in common with one another than they, the members of the family and household of the Oblonskys. The wife did not leave her own room, the husband had not been at home for three days. The children ran wild all over the house; the English governess quarreled with the housekeeper, and wrote to a friend asking her to look out for a new situation for her; the man-cook had walked of the day before just at dinner-time; the kitchen-maid, and the coachman had given warning.
My theory is that Oprah has many dedicated viewers who really want to go along with her book club idea. They buy the books she recommends, a good number of them -- sales do jump when she announces her choice. But I would bet quite a lot that most of the time, the books don't actually get read. They are piled on bedside and coffee tables, where they stay, looking wistful.
My solution? I don't have one. It's Oprah's show, she gets to pick the books. I'll let her get on with that, and watch to see what happens.
April 28, 2005 11:53 PM
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Comments
I have enjoyed Oprah's book club because I am a reader and so like to know what others are reading and like to hear discussions about books. So I suppose that list wouldn't really faze someone like me.... its sort of the same kind of list that any other suburban book club might have ... a list for readers rather than to draw people in to reading in the first place. I did read an interview with Oprah the other day and she was quoted as saying that she found it difficult to come up with a book each month and she basically chooses the books that she likes to read. Apparently she doesn't have many close friends/relations that are readers so in some way, the book group was a way to talk about the books that she liked. Guess when you are a talk show host, that means creating a national book club unlike if you are just a suburban woman starting up a book group in your new town (ie. me). I suppose she might have had good intentions about encouraging more people to read but maybe, as suggested, the means are not particularly thought out.
Posted by: Jacqui at April 29, 2005 03:02 AM
I also wanted to say that regardless of Oprah's intention in setting up the book club, another reason that I've liked it is that when you are living in a remote rural location, one where sport is the ultimate past time and no one reads, its nice to hear discussions about books even if it is on TV.
Posted by: Jacqui at April 29, 2005 03:06 AM
In my local book club, we have banned Oprah's choices from our consideration. She often seems to choose books that are "issue" oriented and the few times I've seen the on air discussions, the focus has been on the issues rather than any other aspect of the book. I'm not anti-issue fiction, but Oprah seems particularly fond of books with very vivid depictions of misery (Jane Hamilton's books, The House of Sand and Fog, etc.) We never chose a book simply because Oprah was doing it, but at times our choices overlapped and my group came to the consensus that reading too many of Oprah's choices made us want to slit our wrists because they were so damn depressing (we aren't proponents of happy clappy fiction, but novels like "The Book of Ruth" and the aforementioned "House of Sand and Fog" are absolutely relentless. I don't care how beautifully written they are.) Obviously not all the books on the Oprah list fall into that category, but a good many do. I know this is just one little group of 10 women, but unfortunately, Oprah's seal on the cover of a book more often than not turns us away from reading it.
But hey, I don't have any problem with the concept of using her celebrity to promote reading. I just don't read for the same reasons that Oprah does.
Posted by: Kathryn Remen-Wait at April 29, 2005 07:32 AM
I'm always a little embarrassed when I find out that I book I read was an Oprah pick because...well.. because she's Oprah. 90% of what she does is by design and the design is to tug your heartstrings and jack you around emotionally. She intentionally appeals to the widest swath of the population. Not the smartest, not the most balanced, not the most interesting - just the widest. That tends to be the most easily influenced, least intellectually developed swath of the population. Thinking individuals regard the whole Oprah schitck with great distain.
I believe Jonathan Frantzen felt the same way and when he said he wasn't too happy about being an Oprah pick because it meant he was just 'popular' and not probably worthy of a Pulitzer, she was immediately pulled him from the list. She even asked the large booksellers to remove all copies of the book that had her Oprah Book Club logo on the cover. It wasn't long after that that she shut down the club with the flimsy excuse that she didn't have time to read anymore. Now she just picks the Classics - the ones you figure Aunt Nancy would not be able to digest. Prior to that she picked the emotionally titillating books some of which were good and some of which were treacle.
Posted by: 21stCenturyMom at April 29, 2005 10:23 AM
Toni Morrison has a Nobel Prize for literature,
Well here's the kind of aspiring writer I am-- I didn't even know there was such a thing as a Nobel Prize for literature.
As far as Oprah's club-- I believe the original purpose of a book club was two-fold. 1) the club would make a certain effort to vet the work for the consumer, so that people in the club didn't have to spend valuable time looking for good books and 2) book clubs got bulk rates on books, reducing the cost of the books for individual members. Some book clubs had orders large enought to warrant special editions. Unlike Oprah's editions, I gather that the old-school book-club editions were marked by lower-quality binding, paper, and printing-- in line with their status as a consumer good rather than a collector's item. Back when I used to dumpster dive for books to pay my grocery bills I learned that a lot of book resellers wouldn't take book club editions as a matter of general principle.
All that said, Oprah's book club has always seemed to me to be a fairly straight-forward celebrity endorsement; an endorsement of reading as a pastime, in addition to endorsing certain books. If it gets people reading, great. But I don't think of her reading list as breaking a lot of new cultural ground or forging any new literary traditions.
People want to read the Kaballah because Madonna's into it, right? What're ya gonna do?
Posted by: Joshua at April 29, 2005 11:37 PM
Joshua -- are you sure about the fact that Oprah does her own editions of the books she picks? Because as far as I know, all that happens is that the publisher puts a medallion on the cover. If she did her own editions, the whole enterprise would take on a different slant.
Thinking about the whole thing as nothing more than a celebrity endorsement might work, though there's something different about this I can't put my finger on, right now. But wait. Don't celebrities usually get paid for their endorsements? If Actor X endorses Candy Bar Z, that's a kind of advertisement and Actor X gets paid. But I don't think Oprah gets paid by publishers. Which is one of the reasons they love it when she picks a book. A ton of relatively free advertising.
Posted by: sara at April 30, 2005 02:21 AM
I agree that Oprah's choices are a tad depressing (probably says more about her than anything else I think) ... even the "classics" are a little on the bleak side.... but I'm not so sure that I would avoid a book just because it was an Oprah book choice. I have to admit I do get a little uncomfortable with the whole idea that an Oprah book choice isn't necessarily a literary choice ie. because its a "popular" choice. Isn't that part of the same dichotomy that we've been discussing recently? Popular/Genre fiction vs "real"/literary fiction. I just get so tired of it ... can't a book be good just because its well written with a ripping yarn rather than because its won lots of awards and deemed serious literature?
Posted by: Jacqui at April 30, 2005 05:26 AM
Jacqui -- crickey. My concerns with her choices have nothing to do with the artificial literary/commercial divide. Just the opposite, really. I get the sense she picks some books for reasons that are mostly political or socially driven, rather than because a given novel is well done, with a story that will make people want to read more, and enliven discussion.
s/r
Posted by: sara at April 30, 2005 08:51 AM
I wasn't referring to your comments or anyone in particular on this forum when I said that I was uncomfortable with the whole literary/commercial devide that surrounds people's responses to an Oprah book club choice. I just think that a lot of people do make that judgement... speaking just from my own personal experience with people in my own life. Guess all my questioning was really rhetorical. And yes, the political, socially driven aspect of her choices is pretty strong. (though there are political/socially driven novels out there that aren't quite so bleak).
Posted by: Jacqui at May 1, 2005 02:42 AM
I've said it before - Oprah is a turnoff for me when I'm in a book-buying mindset. I've developed the mindset over many years - it's unique to me, and I don't appreciate someone authoritative looking over my shoulder while I shop. (Sara – if you were to walk up to me in a bookstore and suggest a book, I wouldn’t be offended – it’s Big Brother in all its myriad forms that tends to irk) Even reviews *for me* are a titch too dictatorial. And Amazon reviews – I don’t really read them unless it’s after I’ve read a book, for fun, to see whose views match my own experience.
For those who have not bought a book, ever, I hope that an encouraging review or a stamp of someone they like's approval (word of mouth or Oprah's gold star) helps them take that first step into being "someone who would buy a book."
The one Oprah book given to me was Isabel Allende's and I was disappointed. Somehow I expected the book to deliver on women’s issues, perhaps cleverly hidden in the fiction. Instead, I spent a lot of time wondering where the blood and life was in the story. Come to think of it – I found the characters compelling, but more as devices to move the plot forward instead of for their own sakes. At the end, when two characters were finally united, (as you were told would happen, in the opening chapter), I was left wanting more about how they would become intimate (sex or no sex), would they finally laugh together, share more than they had to that point.
Just like Oprah’s books, Oprah herself is not for everyone. One of my sisters, who does happen to live in a small rural community, loves her show. The book club inspired her to read, or at least made her think about reading more. I remain unimpressed, and at this point, I think Oprah would somehow have to overcome my appreciation for Dave Letterman’s jokes about her show. Maybe her issues aren’t mine because I’m not from the U.S.A. That’s a strong possibility.
Posted by: Pam at May 1, 2005 06:56 PM
I am a reader, but I would not have read some of the books that have been chosen since Oprah started choosing classics for the Oprah Bookclub - not for the TV shows about the book, but for the joy of reading along with your friends and discussing, and also the myriad of background information that is provided on the website.
I would have got around to Anna Karenina and probably East of Eden...one day. I would never have read 100 Years of Solitude, but now it is one of my favourite books, and I most certainly would never have read The Good Earth or Cry, the Beloved Country.
As to whether the choice of these books gets non readers to read...well, I'm not sure. The hype certainly gets them to think about reading if nothing else!
Posted by: Marg at May 1, 2005 08:03 PM
In all good faith, I just can't see this working. Not as a first try. Maybe in a few months time when Nancy is already on the hook.
Anna Karenina opens like the "previously on The O.C. ..." or any other continuing family drama on television. That might pull Nancy in, even if she doesn't stay 'til the end.
Posted by: Ter Matthies at May 1, 2005 11:47 PM
